Design what you can’t see.
Design what you can’t see.
I'm Simone, Product Designer with more than 10 years of experience based in Barcelona
I'm Simone, Product Designer with more than 10 years of experience based in Barcelona
I'm Simone, Product Designer with more than 10 years of experience based in Barcelona
I'm Simone, Product Designer with more than 10 years of experience based in Barcelona
UX/UI Expertise
UX/UI Expertise
Product Design
Branding
I believe the real value of a product doesn’t live in pixels, it lives in the decisions made before and after the screen.
I believe the real value of a product doesn’t live in pixels, it lives in the decisions made before and after the screen.
Design beyond the interface
I believe the real value of a digital product doesn’t live in pixels —
it lives in the decisions made before and after the screen.
My approach to design is rooted in empathy, research, and continuous dialogue with the people who use the product and those who build it. I see design as a collaborative process, where understanding constraints, aligning teams, and asking the right questions are just as important as visual execution.
Design beyond the interface
I believe the real value of a digital product doesn’t live in pixels, it lives in the decisions made before and after the screen.
My approach to design is rooted in empathy, research, and continuous dialogue with the people who use the product and those who build it. I see design as a collaborative process, where understanding constraints, aligning teams, and asking the right questions are just as important as visual execution.
Design beyond the interface
I believe the real value of a digital product doesn’t live in pixels —
it lives in the decisions made before and after the screen.
My approach to design is rooted in empathy, research, and continuous dialogue with the people who use the product and those who build it. I see design as a collaborative process, where understanding constraints, aligning teams, and asking the right questions are just as important as visual execution.
Design beyond the interface
I believe the real value of a digital product doesn’t live in pixels, it lives in the decisions made before and after the screen.
My approach to design is rooted in empathy, research, and continuous dialogue with the people who use the product and those who build it. I see design as a collaborative process, where understanding constraints, aligning teams, and asking the right questions are just as important as visual execution.
Designing systems, brands, and experiences
I work across the entire product lifecycle, combining UX strategy, UI execution, and brand thinking to build coherent and scalable digital experiences.
My skill set allows me to move fluently between structure and expression, from defining information architecture to shaping a visual language that reflects a product’s identity.
Designing systems, brands, & experiences
I work across the entire product lifecycle, combining UX strategy, UI execution, and brand thinking to build coherent and scalable digital experiences.
My skill set allows me to move fluently between structure and expression, from defining information architecture to shaping a visual language that reflects a product’s identity.
Designing systems, brands, and experiences
I work across the entire product lifecycle, combining UX strategy, UI execution, and brand thinking to build coherent and scalable digital experiences.
My skill set allows me to move fluently between structure and expression, from defining information architecture to shaping a visual language that reflects a product’s identity.
Designing systems, brands, and experiences
I work across the entire product lifecycle, combining UX strategy, UI execution, and brand thinking to build coherent and scalable digital experiences.
My skill set allows me to move fluently between structure and expression, from defining information architecture to shaping a visual language that reflects a product’s identity..
UX/UI & Product Design
User research, benchmarking, and usability testing
Information architecture, user flows, and interaction design
Wireframing, high-fidelity UI, and interactive prototyping
Component-based design systems and scalable interfaces
Mobile-first and responsive design
UX/UI & Product
Design
User research, benchmarking, and usability testing
Information architecture, user flows, and interaction design
Wireframing, high-fidelity UI, and interactive prototyping
Component-based design systems and scalable interfaces
Mobile-first and responsive design
UX/UI & Product Design
User research, benchmarking, and usability testing
Information architecture, user flows, and interaction design
Wireframing, high-fidelity UI, and interactive prototyping
Component-based design systems and scalable interfaces
Mobile-first and responsive design
Branding & Visual Identity
Translation of brand values into digital experiences
Visual language definition (color, layout, motion)
Multi-brand systems and brand adaptability
Collaboration with marketing and brand teams
Branding & Visual Identity
Translation of brand values into digital experiences
Visual language definition (color, layout, motion)
Multi-brand systems and brand adaptability
Collaboration with marketing and brand teams
Branding & Visual Identity
Translation of brand values into digital experiences
Visual language definition (color, layout, motion)
Multi-brand systems and brand adaptability
Collaboration with marketing and brand teams
Typography & Visual Hierarchy
Typographic systems for readability and accessibility
Layouts hierarchy, rhythm, and spacing
Font pairing and brand-aligned typography choices
Designing for clarity across complex interfaces
Typography & Visual Hierarchy
Typographic systems for readability and accessibility
Layouts hierarchy, rhythm, and spacing
Font pairing and brand-aligned typography choices
Designing for clarity across complex interfaces
Typography & Visual Hierarchy
Typographic systems for readability and accessibility
Layouts hierarchy, rhythm, and spacing
Font pairing and brand-aligned typography choices
Designing for clarity across complex interfaces
Project Management & Process
End-to-end project coordination from concept to delivery
Experience working with Agile and Waterfall methodologies.
Sprint planning, backlog prioritization, and milestone definition
KPI analysis and performance tracking using Notion, Excel, and collaborative tools
Project Management
End-to-end project coordination from concept to delivery
Experience working with Agile and Waterfall methodologies.
Sprint planning, backlog prioritization, and milestone definition
KPI analysis and performance tracking using Notion, Excel, and collaborative tools
Project Management & Process
End-to-end project coordination from concept to delivery
Experience working with Agile and Waterfall methodologies.
Sprint planning, backlog prioritization, and milestone definition
KPI analysis and performance tracking using Notion, Excel, and collaborative tools
Project Management & Process
End-to-end project coordination from concept to delivery
Experience working with Agile and Waterfall methodologies.
Sprint planning, backlog prioritization, and milestone definition
KPI analysis and performance tracking using Notion, Excel, and collaborative tools
Cupra
Digital experience for connected driving
Working on the MyCupra App, I focused on helping drivers feel in control of their car. From checking the charging status to managing services, the challenge was translating complex systems into clear, intuitive interactions
MyCupra APP
4,6
Cupra
Digital experience for connected driving
Focused on helping drivers feel in control of their car, not overwhelmed by it. The challenge was translating complex systems into clear, intuitive interactions
MyCupra APP
4,6
Cupra
Digital experience for connected driving
Working on the MyCupra App, I focused on helping drivers feel in control of their car. From checking the charging status to managing services, the challenge was translating complex systems into clear, intuitive interactions
MyCupra APP
4,6
Cupra
Digital experience for connected driving
Working on the MyCupra App, I focused on helping drivers feel in control of their car, not overwhelmed by it. From checking the charging status to managing services, the challenge was translating complex systems into clear, intuitive interactions
MyCupra APP
4,6
Idealista
Idealista
Idealista
Interface design for a clear home search
Interface design for a
clear home search
Exploring how interface design can reduce friction by introducing clarity, order, and breathing space. The goal was not to change user behavior, but to support it and helping people move through decisions with ease and confidence.
Exploring how interface can reduce friction by introducing clarity, order, and breathing space. The goal was not to change user behavior, but to support it and helping people move through decisions with ease and confidence.
Idealista
4,7
Idealista
Interface design for a clear home search
Exploring how interface can reduce friction by introducing clarity, order, and breathing space. The goal was to support it and helping people move through decisions with confidence.
Idealista
4,7
Idealista
Interface design for a
clear home search
Exploring how interface can reduce friction by introducing clarity, order, and breathing space. The goal was to support it and helping people move through decisions with confidence.
Idealista
4,7
Seat
Seat
Seat
Accessible experience,
for everyday use
The SEAT app was designed in parallel with CUPRA, using the same underlying structure but reinterpreted through a different visual language. This project demonstrates how a solid design system can support multiple brand identities
Seat
Accessible experience,
for everyday use
The SEAT app was designed in parallel with CUPRA, using the same structure but reinterpreted through a different visual language.
MySeat APP
4,4